Testing began last winter in Sweden. The INEOS Grenadier is the first model of … I think the Grenadier sits very naturally among these 4x4 icons, and if others agree, then we’ve achieved our design objective.”. And we looked at vans, lorries, Unimogs, military vehicles, tractors. Every time we had a decision to make about the car, we would run through the list to see if it met them. This is the Ineos Grenadier. It also shares the Land Rover’s slatted radiator grille, flat bonnet, round headlamps and upright windscreen – and, under the front bumper, there’s a thick sump guard. He has brilliant ideas. When you’re building a superyacht, you’re talking about a four-year programme, so you get to know a person really well. “We’re using the line ‘Built on Purpose’ for the Grenadier,” said Tennant, “because for this project, function must always lead. “Both, really. They’re all very uncomplicated and very honest. INEOS Grenadier 4×4: Everything you need to know Described as a spiritual successor to the Land Rover Defender, the INEOS Grenadier is a utilitarian 4x4 … “Every owner’s use for their vehicle will be different,” said Heilmann, “and we’re very happy with that.”. The Grenadier has been built to work, too. How did you define your objectives for the Grenadier? There are some elements of the Mercedes G-Class mixed into the Grenadier’s design, too, which is no surprise considering Ineos’s partnership with the Austrian engineering company, Magna Steyr. Similar in size to the latest Mercedes-Benz G-Class and powered by a modular range of six-cylinder BMW diesel and petrol engines, it’s expected to be priced from £40,000 … Ineos will also take a “relaxed” approach to vehicle modification, with Tennant stressing that buyers will be encouraged to personalise their Grenadiers with aftermarket accessories. I designed a couple of boats for him and looked after a building project. “For now, the time-critical areas are going well. “We’ve got to have a level of comfort that a 21st-century consumer is going to expect,” he says. This would make is competitive against a starting price … It is fair to expect a high degree of digitilisation in that process - we certainly expect every customer to transact through us, even if the sale is facilitated through a dealer. Local store prices may vary from those displayed. The company’s CEO, Dirk Heilmann, has also previously said that the finished product will be “fairly light,” with a towing capacity of 3.5 tonnes and a one-tonne payload. Despite the new car's resemblance to cars like the Defender, the Grenadier is an all-new 4x4 created by a ground-up team and brand, with modern components, a state-of-the-art powertrain and possibly an even more singular purpose than the icon that it seeks to supplant. “Experience centres will be a high priority,” said Tennant. Special details that are visible to the naked eye without any camouflage. “This is a really useful surface to sit on, put your tea on, laptop on – it’s very much a workbench in lots of ways,” said Ecuyer. The Welsh government has helped Ineos acquire the site, and will help with training the staff – up to 500, eventually – as well as making a financial contribution. The Grenadier is a pub in the posh London district of Belgravia where Ratcliffe came up with the idea of such a no-frills 4x4. Leather will be used on the seats purely for its durability and drain plugs will be included, allowing the driver to easily hose out the interior. Tennant and Heilmann say the project is running only a few weeks behind, despite Covid-19, and they’re looking now at ways of getting that time back. Ecuyer said this gives room for ‘stuff’ inside the bottom half of the doors while allowing their tops to be “no thicker than they need to be”. “We’ve had to learn that aluminium isn’t always the best choice for strength and crash purposes,” said Heilmann, “so we’ve chosen the right materials for the right jobs.” But much of the outer skin – the bonnet, the doors and the mudguards – is aluminium. The Willys Jeep, obviously, and, – literally everything. Named after Ratcliffe’s favourite pub in Belgravia, London, the Grenadier is being unveiled now, 18 months before its expected on-sale date, because its creators believe they will find it easier to complete a tightly planned million-mile global test programme if they can drive it “in plain sight”. Gallery 3 IN A world where traditional live-axled, ladder-frame four-wheel drive vehicles are becoming a rare commodity, there’s a new vehicle coming to … Ratcliffe, founder and majority owner of the £50 billion British petrochemicals group Ineos, is a steadfast devotee of the old Defender. He came up with the idea of building a replacement of his own when Jaguar Land Rover declined to sell him its designs or tooling to continue when production ceased at Solihull after 67 years in January 2016. Ineos bosses have long said that the project will be profitable if it can achieve 25-35,000 annual sales, and Tennant revealed that the firm is planning to reveal its spec offerings and sales channels for the vehicle shortly. That means a potential total starting price that’s closer to £50,000 for those who can’t claim the tax back through their business. We will use your information to ensure you receive messages that are relevant to you. For a start, Europe and North America will be the key markets, but Ineos is also very interested in Australia, Africa and South-East Asia, where it is confident the Grenadier’s ruggedness will go down well. We thought that was a good place to try to aim for.”. We had a good friendship – and a mutual enjoyment of cars.”. That’s how I got to know Jim Ratcliffe. Heilmann said that although the Grenadier’s performance will make off-roading a priority, its on-road ability will be “fine for anyone who’s used to driving, say, a Jeep Wrangler”. “It was really important to us that this design should be easily read, with nothing complicated or mysterious about it,” said Ecuyer. "Sales-wise, we'll make some announcements soon. There’s a tool-box sized storage crate in the rear, external wiring points and vertically split rear doors that open wide to reveal a space large enough for a Euro pallet. Tennant said decisions about the dealer network are still being made but that Ineos wants to sell the Grenadier as directly as it can. Although they’re not talking about the interior today, the Ineos team makes clear that it includes more such features. The styling of the new Ineos Grenadier is familiar, but editor-in-chief Steve Fowler has been impressed by Ineos Automotive’s original thinking, Nissan has revealed specs of the next-gen Qashqai’s e-Power electrified powertrains ahead of the car’s full reveal early this year, BMW’s latest X6 is its best take on the format yet, and as good to drive as ever, but isn’t quite our favourite SUV coupe, This is the Ineos Grenadier. They all shaped our plan for a vehicle that would be extremely capable but also very honest and uncomplicated.”. Out back, the Grenadier wears a large set of taillight pucks and an asymmetrical split-door design with dual windows and a spare tire hanging off the large door. It’s called the Ineos Grenadier, and might just be the first new 4x4 that the haters might love. The Grenadier takes its name from a pub in Belgravia, London where, just three years ago, Ineos Chairman Sir Jim Radcliffe conceived the project – and from the beginning, his vision was to build a no-compromise, rugged off-roader whose form followed function. Meanwhile, two new factories are being built: one in Portugal for chassis-making and one in South Wales for final assembly. And now, it’s fantastic to see Grenadier in the company of these legends. Ineos signed a partnership with BMW, to provide its 3.0-litre straight-six TwinPower turbo petrol and diesel engines for the Grenadier project. “From Unimogs to military vehicles, to aircraft, to lorries and vans. Shift the headlights a bit and you’ve suddenly made a Ford Bronco.”. “If there’s space available, we open it up for use.”. You can unsubscribe at any time using the unsubscribe mechanism on any email you receive from us. News. While the price has not been officially announced, Tennant estimated the Grenadier could sell for more than £40,000 in Britain, including tax, which translates to about $68,500 here. We aren't going tobe able to go out there and match Toyota alone, for instance; we need to set up a global network cleverly.". “It’s a tight schedule,” Heilmann said, “but by 2021 we want to be doing our first production runs, and at the end of 2021 we should have production cars coming off the line. We have seen it recently in spy photos. However, Ineos is understood to be in talks over the possible purchase of the Mercedes-owned Smart factory in France. Heilmann said he expects the Grenadier to be heavier than the old Defender 110, which is narrower but slightly longer, but that’s mostly because the Land Rover is a considerably simpler, less well-equipped vehicle with a much lighter powertrain. We saw the finished exterior but not the “hose-it-out” interior Ratcliffe has ordered because details are still being finalised. It sounded interesting, and it has been fascinating.”, “Well, I’ve learned that it isn’t necessarily wrong to change horses. However, with a classification of N1, it will officially be a commercial vehicle, so VAT will have to be added. 99. Talking at the event, commercial director Mark Tennant revealed that expressions of interest for the vehicle were running well ahead of expectations, although he cautioned that not all would evolve into full sales. However, these plans could now be axed. Copyright © Dennis Publishing Limited 2021. Ecuyer admitted to plenty of debate about the Grenadier’s rear-end design: for a long time, the team were settled on a classic split tailgate, before deciding late in the day on the big-door-small-door layout. Maybe JLR should swallow their pride on this one and just roll with it? My job is to help him get them onto paper. 2021 Ineos Grenadier 4WD makes debut alongside off-road icons Work has already started on the second-generation Grenadier, he hinted. They’re all very uncomplicated and very honest. Two years ago, after forming Ineos Automotive, Ratcliffe enlisted his friend and favourite superyacht designer, Toby Ecuyer – who is usually based on the south coast of England – to form and lead the Grenadier design team. I haven’t done all this on my own.”. I mean, you only have to change a vehicle a little to make it look like something different. Products shown as available are normally stocked but inventory levels cannot be guaranteed For screen reader problems with this website, please call 1-800-430-3376 or text 38698 (standard carrier rates apply to texts) Let me be clear: I have this same unsprung-mass-loving troglodyte living and breathing inside of me. “We’ll be as direct as possible,” he says, “We won’t be entirely online – we want to give people the chance to kick tyres and take a test drive.”. The bulk of the assembly was initially expected to take place in a new factory in Bridgend, South Wales, meaning the Grenadier would have been British-built – despite Heilmann insistence that the car is an “international” project. Ineos’s engine choice is the BMW B57/B58 family, so each Grenadier will have a modular 3.0-litre petrol or diesel straight six that sends its drive through a ZF-supplied eight-speed automatic gearbox (and a separate low-range transfer case). And while Ineos will offer a raft of accessories, it will encourage owners to use existing kit and allow other companies to develop their own accessories. The challenge is to get the components together and have them properly tested.”. Tailgates can make vehicles hard to load or unload, said Ecuyer, and the swing-out spare wheel carrier would have been “a nightmare”. Ratcliffe’s team have now announced that an all-new, purpose-built factory is under construction in Bridgend – the South Wales town hit by Ford’s announcement that it’s closing its engine plant. All rights reserved.Auto Express™ is a registered trade mark. Ineos Grenadier is set to bring back the simple, durable 4x4 vehicle that adventurers and organisations want for off-road travel. The grille is simple and vertical, the LED headlights are round and the large wheels are positioned to minimise body overhangs and take advantage of rubberised wheel arches. “We were looking at all sorts of different vehicles,” he explained. It will have an interior that can be hosed down and there will be … We used them as a kind of checklist. I was involved in the early talks about the Grenadier, then Jim asked me if I would like to be involved. A short-wheelbase car may come after, alongside other versions. "You can see common design traits and proportions, and certainly the same clarity of purpose. Similar in size to the latest Mercedes-Benz G-Class and powered by a modular range of six-cylinder BMW diesel and petrol engines, it’s expected to be priced from £40,000 when it hits the market late next year, initially as a five-door station wagon then “soon afterwards” as a four-door pick-up truck. That’s why we assembled our collection of vehicles for benchmarking. The Grenadier is the first car from INEOS Automotive, offering a back-to-basics utility-focused 4x4, reminiscent of the Land Rover Defender and Mercedes G-Wagen Both units will feed their power to a permanent all-wheel-drive system via an eight-speed ZF automatic transmission only – with no manual option available. Search and compare new Ineos Grenadier range, prices and specifications. TFLtruck estimates a starting price for a Grenadier 4×4 should be close to $45,000 and go up from there with options. “We were looking at all sorts of different vehicles,” he explained. Our key suppliers – people like our axle partner in northern Italy – are with us. But I think it does have benefits.”, So, to make sure he was on the right track, Ecuyer studied a broad range of off-roaders for inspiration. The small door can be opened before the large one to provide access to the space-saver tool compartment that’s innovatively pressed into its skin below the glass. Even the flat bonnet surfaces have been designed to be practical. The station wagon body has three windows each side. It’s the first car from the newly formed automotive division of the British chemical company, Ineos – and it’s been designed as a spiritual successor to the previous-generation Land Rover Defender. , to provide its 3.0-litre straight-six TwinPower turbo petrol and diesel engines for the Grenadier project. 4X4 Australia. "We also hope to encourage the aftermarket to to take the car on and offer degrees of personalisation if that's what they want. The doors have external hinges that help with the door removal that will suit some users and give the car’s design the honesty Ecuyer sought. "We want to keep the product offering simple - there won't be long options lists, although we will look at accessory packs that group lots of options together," he said. here is a rare one. Steal sales off the Defender anyway think it ’ s hearts today, the company is more likely to a... 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